Blogging – Secrets to Success

“Strive not to be a success, but rather to be of value”.
Albert Einstein

You’re fired up and itching to get started on your blogging journey. This is it; this is the career you’ve always wanted! All you have to do is sign up to WordPress and start typing…

Easy there lovely, there are a few things that need attending to first! Like you, I could not wait to delve into the blogging world. I had no idea what I was doing and was literally writing about random things, from small adventure trips around Sydney, to product reviews, to skin care tips, to general things such as new years resolutions… there was NO consistency or no planning whatsoever.

I want you to know the game before you play it. Developing a successful blog doesn’t happen overnight. You need to put in the time, patience, research and dedication for it to succeed.

Here is my top ten tips for preparing your blog before you publish it.

1. Discover Your Niche

What are you passionate about? What are you interested in? What are you good at? What do you like to do in your free time?

The key word that I want to focus on is passion. Brainstorm ideas on what you would enjoy writing about. Finding something that you are passionate about will keep you motivated and eager to come back for more.

Here are a few examples to get you thinking:

  • Nutrition/Diet
  • Recipes
  • Fitness
  • Photography
  • Gaming
  • DIY
  • Lifestyle
  • Travel
  • Literature/Books
  • Beauty
  • Parenting
  • Product Reviews

The crazy thing about blogging is that you can literally write about anything!

2. Name Your Blog

Simple and sweet wins the race. Creating a name for your blog that is simple, yet catchy will leave a lasting impression on the reader. They will be intrigued and will be more likely to remember your blogs name.

3. Create Your Business Strategy

What are your goals? What are you hoping to get out of your blogging journey? What are you willing to spend? What will be your budget?

If you want your blog to be successful, you need to be asking yourself these type of questions. You need to know what your strategy is. You need to treat your blog as a business and set long term/ short term goals, keep track of expenditure as well as income.

Creating yourself a plan will allow you to develop the essential foundations in order to allow your blog to flourish!

Download this 3 page Freebie to get you on the right track to success!
Blogging Business Guide Freebie 2018logo blogging 2018
❤ Did you like this Freebie? Let me know in the comments below ❤

4. Social Media is Your Key to Success

Social Media is the gateway to the internet. It will enable your blog to receive higher levels of exposure and consequently generate more traffic to your blog.

Whether it is Facebook, Twitter, Instagram, Snapchat, Pinterest or YouTube, find a couple of these that work for you and that will benefit the growth of your blog.

Social media will enable you to build anticipation for your posts and will keep readers loyal and wanting more!

5. Design Your Blog!

You have your topic, you have your blog name and your business strategy. Your building blocks are all set and now it’s time to create!

There are many user-friendly hosting sites that make it easy for any beginner blogger to start their own blog. For example, there is: Blogger, Shopify,, Wix, and SquareSpace.

For my blogging journey, I personally have chosen to work with It is incredibly easy to use and there are a tonne of tutorials online on how to navigate it.

6. About me and Contact Pages

Introduce yourself to your readers. This is an important set to help your readers know what content they can expect from you. It also offers an opportunity for you to build a relationship with the readers. They are able to get to know you a little and find ways that they can relate to you with.

Additionally, create another page that will enable readers to contact you if they have any inquiries.


6.  Write Your First Post!

Here is the daunting part. Sometimes the hardest part about blogging is taking that first step. Just do it! You will feel a great sense of accomplishment once you press that publish button, trust me.

7. Increase your content

Okay, so you have your first post and you’re eager to start advertising on social media… slow down a little. Before you make this step, I would recommend creating between 5-10 posts before you do this. This will increase the chances of your readers hanging around your blog longer.

8. Photography

These days you don’t need a top of the range camera to take quality photo’s. Simply having a smart phone is good enough to take blog-quality photo’s. The photos you upload onto your blog will determine whether a reader clicks or ignores your post. Take the time to take photos that will attract readers and keep them on your blogging website.

9. Interact With Bloggers

Reach out to other bloggers who write in the same niche to you. Take the time to connect, comment and join blogging groups will provide you with a great opportunity to engage with other bloggers that can give you valuable feedback, chances of collaboration and interaction. It also offers you the chance to work with an online community that will inspire and motivate you to succeed.

10. Ask a Friend

The next stage to write a blog is have a friend or family member read and review your blog. This may appear to be a little scary, but getting a fresh perspective may allow you catch any spelling errors and improve your overall writing.

You now have the top 10 ultimate tips need to get you started on your blog! Good luck! 🙂

Jess xxx

Write a Cracking Post With These 6 Helpful Tips

I’m back! After a relaxing cruise away to Moreton Island I feel energised and ready to knuckle down and deliver some handy content.

Today’s post will be about how to create a winning post for your readers. Starting off blogging can be ridiculously intimidating, especially when it comes to your first post. I remember that step and felt embarrassed to even talk about it.

It is okay to feel like this!

For some of you, writing may be a completely new hobby. If you are like me, you may feel intimidated about the writing component. How will you readers think about your writing? Will it be terrible? Will my blog fail?

I want you to ignore all these doubts and take this step-by-step approach to writing your first post. I want you to take the first leap and publish your first post!

Are you just starting out? Leave a link to your first post ❤ I would love a read!

Grab a coffee, pen and notebook and let’s get cracking on your first post ❤

1 Brainstorm

I love this phase. Grab your notepad and pen and jot down possible ideas that you could write about.

Two helpful starters:

  • How to… (Write a post on how to do something)
  • Top 5… (Everyone loves a decent list)

2 What’s your point?

Your writing needs purpose and a point.

  • What will you be promoting today?
  • What problem will you be solving?
  • Will your content be valuable for the readers?

Your blog will flourish if it consistently delivers valuable content that has a clear purpose.

The success of your blog is largely determined by your content and how useful it is to your readers.

3 Create a Draft

You have the foundations of your new post. Now it’s time to structure it. Check this out:

Oddball Imaging Studio

4 Avoid Waffle

Keep your writing short and sweet. Your readers are always just a click away from moving on. Keep your writing to the point by having sentences no more then 2 lines long. If you are new to writing, I would completely recommend this to begin with.

The quality of your post is not determined by how many words your write, but how you choose to use your words.

5 Space Out Your Writing

Do not overwhelm your readers with a bombardment of never ending content. I’ve seen this multiple of times and cringe. Break up your writing with paragraphs, images, quotes and even coloured text.

Allow your readers to enjoy what they are reading and encourage them to keep coming back for more!

6 Spice Up Your Writing.

Your writing needs captivate your readers. Use words that generate intrigue, spike interest and overall pleasure.

These words may include action verbs, emotive or descriptive words.

Use the list below as a guide:


Writing a blog is not rocket science, however, having a little helping hand can help to get you on your feet. Good luck my friends!

Jess xxx

Naturally Jess Joins Twitter!

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”
Matt Goulart

Follow me on twitter and I will follow you back ❤

I have a confession: I have never actually used Twitter…

Last night I decided to take the plunge and open up my very own Naturally Jess account!

All last night, I have been playing around with the mechanics and testing out how it works. All I can say is, I wish I started sooner. It is so easy to use and I love how you are about to retweet amazing content. It is so easy to interact with like-minded bloggers.

As you know, social media is a key player when promoting your blog. It will enable you to extend your reach and generate more traffic. However, before jumping into the social media world you need to be smart and have a marketing plan in place.

Here is mine:


Name: @Naturally_Jess2

Purpose of this social platform:

  • To interact and get to know other bloggers and their content;
  • To upload recent posts from Naturally Jess;
  • Upload and retweet interesting and valuable content that will motivate and inspire subscribers; and
  • Allow readers and subscribers to receive personally insight to my lifestyle.

Targeted audience:

  • All ages, beginner bloggers.

How often will posts be made?

  • A minimum of 2 per day (this includes retweets).

How many followers did you want to aim for by the end of the month?

  • 20 followers (Due to my lack of knowledge).

How many followers did you want to aim for by the end of the year?


What do I place into each post?

  • Content that will inspire, inform and motivate bloggers;
  • links to recent blog posts;
  • relevant hashtags; and
  • images that will engage with subscribers.

Comment your Twitter username and I promise to follow you and your twitter account! Lets get talking about blogging! ❤

Have a great day!

Jess xxx

9 Cringe-worthy Blogging Mistakes to Avoid

“The first thing you learn when you’re blogging is that people are one click away from leaving you. So you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span.”
Alex Tabarrok
Blogging is a powerful medium that will increase traffic to your website and business. However, thousands of new bloggers are joining up every day, making the blogosphere increasingly competitive.

If you want to stand out of the crowd you can’t afford to make these blogging mistakes.

Continue reading “9 Cringe-worthy Blogging Mistakes to Avoid”

How to Find Time to Blog

“Failure isn’t final until you quit.”
Michael Hyatt

The are many bloggers that are super lucky to make a generous income from their online work. However, unfortunately it is just a dream to the rest of us. Our blogging fits in around work, children, sport and fitness, adult chores and supermarket trips. This leaves us with barely the opportunity to post more than once a week.

Our love for blogging is shoved aside and forgotten as we follow through with commitments and daily chores. Personally, there is nothing more frustrating. Continue reading “How to Find Time to Blog”

What They Don’t Tell You About Affiliate Marketing

“It should feel genuinely good to earn income from your blog – you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it.”
Steve Pavlina

If you are after a quick dollar with blogging, I can tell you that you will be severely disappointed.

Setting up the blog is the easy part. However, making money from your blog is a whole other ball game.

Continue reading “What They Don’t Tell You About Affiliate Marketing”

5 Easy Steps to Find the Perfect Niche

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
Herman Cain

You want to begin your blogging career, but there is one fundamental thing you find yourself stuck on… What are you going to write about? Some may have it already figured out (that’s awesome!), but for others this can be an incredibly difficult question. Continue reading “5 Easy Steps to Find the Perfect Niche”

The Canva Hack You Need to Know

““If you want to continually grow your blog, you need to learn to blog on a consistent basis.”
Neil Patel

In my previous post, I made reference to Canva, your literal bible when blogging on a budget. However, one huge drawback that I had mentioned was the limited amount of fonts. Because Canva is online, you are unable to add to the fonts already available. Additionally, the sizing is restricted to specific numbers… Argh. 

But before you go rushing off to spend hundreds of dollars on Adobe Photoshop I have an answer.

Continue reading “The Canva Hack You Need to Know”

Blogging on a Budget: Why I Choose Canva

From subscriptions, to hosting, to designing your blog … things can get pretty pricey pretty fast. Thankfully, it doesn’t have to cost a bomb to create beautifully crafted blogs.

My secret weapon is Canva. This miracle of a website offers free signup (as well as paid subscriptions) and allows you to create blog banners, stylised documents, logos and so much more. I am literally in love ❤ Continue reading “Blogging on a Budget: Why I Choose Canva”