– There is no Planet B –
I’m seeing it everywhere, cute ‘enviro-conscious’ online stores popping up selling stylish minimalist enviro-bags, glass jars, stainless steal containers and my favourite, metal straws. You are told to purchase a certain light bulb because it saves energy and we all know that we all should have an electric car because it reduces fuel consumption…
Guys, I have to be blunt, I’m sorry. This is fake environmentalism. Fake environmentalism is a facade. You are buying into the environmental look by purchasing all these things to make you feel better about the environment.
Let me elaborate…
I have a friend who bought a metal straw. It’s trendy and “environmentally conscious”. She simply had to buy one for herself… Even. Though. She. Did. Not. Use. Plastic. Straws. At. Home. Before. This.
Or that cute organic cotton enviro bag you purchased online. You can’t wait to ride your vintage bike down to the shops with your bag in the bike basket – heck, I want to do that. Cute idea … until you realise it takes roughly 2,700 litres of water to make one cotton t-shirt, let alone your bag (I found that statistic on WorldWildlife.org).
Those cute glass jars that you are buying cannot biodegrade. Although, thankfully they can be melted down and reshaped when recycled appropriately. But why do you need to buy them in the first place? This is a great opportunity to buy pasta sauce jars from the supermarket. Just clean off the label and reuse them.
Fake environmentalism is the look of being environmentally friendly. But in reality, you are simply being conned by consumerism. Businesses want to cash into this new fad of environmentalism. They want to sell you more stuff, even if it is at the cost of the environment.
We don’t need metal straws; we need more trees.
We don’t need more cars; we need people to go plastic-free.
We don’t need pretty enviro bags; we need to buy less cheaply-made clothes.
We don’t need a carbon tax; We need a environmentally passionate government to enact positive changes for our future.
However, it’s obvious that a bike is much better than a regular car, enviro bags are better than plastic bags, glass bottles are better than plastic bottles, and so on. I’m not neglecting these obvious differences. I simply want to stress that environmental awareness is about reducing the excess of society and reducing our carbon footprint. We don’t need metal straws; we need more trees. We don’t need more cars; we need people to go plastic-free. We don’t need pretty enviro bags; we need to buy less cheaply-made clothes. We don’t need a carbon tax; We need a environmentally passionate government to enact positive changes for our future.
Authentic environmentalism is about being active and educated. It is about actively reducing waste and researching ways to improve environmental sustainability within the wider community.
What I am asking is, please don’t purchase another environmental gimmick. Save those extra dollars and make a real difference for the environment. Less is best, afterall.
Naturally Jess xxx