“You don’t learn to walk by following rules. You learn by doing, and by falling over.”
Alright folks, you may want to grab a coffee and sit yourself in a comfy corner because this is a long one…
What I find brilliant about the wonderful internet world is that the sky is not the limit, in fact their are no limits at all. If you want to make money, you can. It is just a matter of knowing how.
Let me show you my step-by-step guided on how I started my side hustle.
1. The Spark:
What started it all for me was watching one of Ryan Scribner’s YouTube videos. I recommend giving him a watch. He is real and delivers the “How-to” in black and white. What resonated strongly with me was the ability to have more than one source of income.
Millionaires make money from an average of 7 income sources. How many sources of income do you have?
Since childhood I had been programmed to go to school, get good grades to get into university. After this I’d fall into my career, work, start a family, maybe change careers a couple times and work until retirement.. My life was mapped out before it really started. Never was their mention of the possibility of generating more than one income at one time – never.
This was the spark I needed.
I’m not saying you need 7 sources of income. The point of this is to simply broaden your perception of income, provide motivation and get you started on your side hustle.
Okay put yourself in your zone. Block out all distractions and jot down what hobby you believe you could monetize. Once you have jotted down what you want to sell I recommend filling out a brief business plan just so you have a plan and line of focus.
Feel free to use the below questions as a guide:
- What is the name of your business:
- Objective/ what will you sell:
- Targeted audience:
- How can you keep customers coming back?
- What platforms will you sell or promote your products on?
- What will the price of your products be?
- How much does it cost to create your final product? Will this affect your asking price?
3. Design Your Logo:
Now for the fun bit. Sign up to Canva and play around with the templates. Canva is 100% Beginner friendly and delivers high-quality pngs, jpegs or pdf items. It is the #1 choice for most content creators and ALWAYS my go-to. Check out my post, Blogging on a Budget; Why I Choose Canva.
4. Project Beta:
Alright so you have the basic foundations of your side hustle. Now time to make it happen. I recommend spending time putting together a beta version. Have a think about what will be in the bundle and how it will be packaged. Will it have a thank you card in it or a card to promote your social media accounts?
Creating a beta product will allow you to see if your product is feasible. It will also allow you to see how much it will cost, whether it is missing anything and you will be able to ask for a second opinion if you need to improve your product.
Okay this is important. Create a list and jot down everything you bought for your product. From the actual products, to tissue paper, to packaging, stickers, cards, printing ink, ribbons, etc etc. Make sure everything you pay for is on your spending list. Divide it all and work out how much it costs to bring your final product to life. Only then can you decide upon your price.
Postage and handling – You will need to decide if you will charge extra on postage and handling as well.
6. Packaging your product:
I want to make special mention about the packaging. This is a very important marketing tool. It will provide that polished finish that your customers expect. So have a think about what you will put your product in. Will you have personalised thank you cards? cards that promote your social media and/ or hashtags? What type of packaging ill you have? boxing or bags?
You want to be careful with how much you spend on your packaging. This will impact your profits and cost of your product. You want to be professional but also thrifty at the same time. I personally recommend spending time browsing Pinterest, testing out designs and asking for a second or third opinion.
7. Social Media:
Create 1-2 social media accounts to gain exposure for your products. Aim to post, clear high quality photos (that can be typically be taken on any smartphone) and upload onto social media every 1-3 days. I personally prefer Instagram and Pinterest. This will enable your viewers to engage with your content while they grow in anticipation for the release of your product.
8. Find your selling platform:
Okay you have your beta product, your price and packaging, now time to set up your website. There are many awesome platforms that you can utilise for your side hustle. This includes, Shopify, Squarespace, Etsy, WordPress, etc, etc. But I suggest, if you have no money, to opt for the traditional “create your page” on Facebook. It’s free and efficient for testing out your beta products. Spend time creating your page. Upload your beta products, logo and connect your page with social media.
You must be thinking, “Why Facebook?” It’s simple really, Facebook Marketplace is easily the most underrated selling platform. It’s free exposure, you can easily link your website and you receive every cent.
If however, spending a little money a month isn’t a problem, Shopify or Squarespace are fantastic alternatives. I personally have used Shopify and found it beginner friendly.
Good luck on developing your side hustle!